has been in the recording business since 1982. Originally from and living in Minnesota then, with the help of fellow vocational students, Joei combined architectural design and construction talents to build, “from the ground up,” his first professional studio. Playing guitar since childhood, Joei first performing gig was as a musician with Flytetime, before the band went on to world fame as Prince protégé group, The Time. From there Joei landed pre-deal work with singer Alexander O’Neal. Once O’Neal was signed to Tabu Records, Studio Joei played and toured with him nationally and internationally over six years.
After his days with O’Neal, Joei moved to Detroit in 1989 and began, at first, providing live sound for the city’s local artists. He launched his Recording Studio in 1990 where he began recording an ongoing roster of Detroit’s national gospel artists, which led to pop, rock, rap, and R & B. Clients have included The Ridgeway Sisters, The Clark Sisters, Orthea Barnes, The Winans, and Tim Bowman. Studio Joei has worked closely with world-renowned music directors and musicians, Valdez and Kern Brantley, who introduced him to late, “princess of hip-hop,” Aaliyah. Studio Joei became her sound engineer, production manager, and family friend.
When asked what recent road tours have taught him, Joei replied, “You’ve got to know what you’re doing. This business is highly demanding and will test you. I like that because I’m a demanding person.” “Many people new to the entertainment business have no knowledge of the dedication, stamina, and know-how it takes to contribute to a major production, let alone a successful tour,” he explained. Studio Joei almost obsessive diligence in keeping pace with the ever-changing technologies involved and equipment used in the industry put him in high demand locally and nationally.
Michael White “Juice”
Michael got an early start in music, before establishing JuiceGodBeats LLC. Michael played the piano, guitar, and cello growing up. In middle school, Michael won 7 gold medals as a cellist for his school orchestra. Michael continued to participate in orchestra in high school. As a high school student, Michael rapped and wrote songs for fun with his friends. Even though he has been creating music for most of his life, Michael did not start producing instrumentals until he was a sophomore at the College of the Holy Cross. Drawing on inspiration from the hip hop classic movie “Juice”, Michael decided to name his producer alias “JuiceGodBeats”.